The VISION STATEMENT of any organisation should aim to address the why and how as a company grows, its objectives and goals may change over time but the vision should be clear in the direction of your organisation, visions statements should be revised as needed to reflect the changing business culture as goals are met, it is also an organisations declaration of its mid-term and long-term goals.

No matter how small or big an organisation may be a vision statement should serve as a description of the company’s aspirations and may be as simple as a single sentence or a small paragraph. It is proven many organisations succeed because of their vision. Below is vision statements of some of the world’s biggest brands.

If it is easy, clear and has direction, your employees will find it easy to follow and know the direction of the business, a carefully crafted vision statement is at the heart of every business.

As a consultant I get concerned working with an aspiring entrepreneur who cannot explain the vision of their business. It is not something I encourage entrepreneurs to consult and pay for but be able to draft and explain it as an entrepreneur. Successful Businesses succeed because the entrepreneur is able to clearly draft the vision of their business and simplify it to their employees, research shows that employees that find their company vision meaningful and easy to understand have engagement levels of 68%, the more engaged your employees are the better productive they are they, customers will never love your business until your employees love it first. A sustainable organisation is built on a strong and clear vision that shapes the direction. Carefully think of the vision of your business.

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