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READ MOREThe one question that comes a lot in digital marketing is how does it create value? What kind of metrics are used to measure efforts? The first thing we may need to understand is what is a strategy, in simple terms it is a plan of action and this is where we enjoy outlining this […]
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READ MOREA business plan is an important tool for growing any business. It lays out the vision and steps the business will take to get there. The primary purpose of a business plan is to define what the business is or what it intends to be over a period of time. Most entrepreneurs use business plans […]
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READ MOREA lot of entrepreneurs get very excited when they start something of their own, In many cases they will have a brilliant idea but cannot find the answers on how you can go about in developing that idea into a sustainable business. Mentorship provides direction for mentees as they are provided with valuable lessons which […]
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READ MOREA brand is identified by all elements that differentiate its goods or services from its competitors. Branding is very important for any business because it increases your value, gives your employees motivation and direction and makes getting new customers much easier. So what is branding? Branding goes way beyond a logo or the graphic elements. […]
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READ MOREFor any organisation a website is the first digital impression and should reflect everything about the business, you want your audience to know and remember everything about your business and so this should be a priority in your Marketing Strategy. People visit the internet to find something and you want to ensure they find what […]
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READ MOREMany entrepreneurs at times have to face tough decisions of up scaling their business, this may mean employing more people in their business when they start seeing growth. This requires them to employ the right skills to drive the vision of the organisation and this may be outsourcing freelancers or employing permanent staff. Managing human […]
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READ MOREAll organisations will be faced with not only fierce competition but environmental disruptions that will require them to change their way of doing business if they want to sustain themselves. The world is changing and organisations need to be fully equipped to deal with these changes in order to improve efficiency and do things better. […]
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READ MOREThe Importance of Market Research for your business is to not only identify problem areas in your business but to also identify possible market opportunities. It should aim at understanding your customers so well they choose you over competitors. Research should enable you make you well informed decisions about your company and how it develops […]
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READ MOREThe VISION STATEMENT of any organisation should aim to address the why and how as a company grows, its objectives and goals may change over time but the vision should be clear in the direction of your organisation, visions statements should be revised as needed to reflect the changing business culture as goals are met, […]
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READ MOREMarketing has always existed and is a concept that is not new however the way of doing marketing has evolved over the past decades and some would classify the way marketing was done a few years or decades back as traditional marketing while marketing of the present is referred to as modern marketing. There is […]
