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READ MOREA brand is identified by all elements that differentiate its goods or services from its competitors. Branding is very important for any business because it increases your value, gives your employees motivation and direction and makes getting new customers much easier. So what is branding? Branding goes way beyond a logo or the graphic elements. […]
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READ MOREThe Importance of Market Research for your business is to not only identify problem areas in your business but to also identify possible market opportunities. It should aim at understanding your customers so well they choose you over competitors. Research should enable you make you well informed decisions about your company and how it develops […]
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READ MOREMarketing has always existed and is a concept that is not new however the way of doing marketing has evolved over the past decades and some would classify the way marketing was done a few years or decades back as traditional marketing while marketing of the present is referred to as modern marketing. There is […]
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READ MOREWe all know that the rapid growth in technology has been of great attention globally, businesses have all aligned their strategies with this growth and for many businesses that fail it could threaten their survival. Modern marketing is digital marketing and this is the future of effective marketing, although innovation is key in differentiating your […]
